Greenwashing
Wednesday, June 4, 2008 at 6:33AM
Randy in ad, brand, corporations, environment, poster


From Futerra Communications:

Our Greenwash Guide (PDF) was born out of a desire to help communications professionals get their green messaging right. The majority of Greenwash is the result of over-eager communications campaigns that lack environmental rigour rather than malicious intent.
Found on Melodies In Marketing, thanks Mario!

Article originally appeared on Cool Infographics (http://coolinfographics.com/).
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