Randy Krum
President of InfoNewt.
Data Visualization and Infographic Design

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

DFW DataViz Meetup

Join the DFW Data Visualization and Infographics Meetup Group if you're in the Dallas/Fort Worth area!

Search the Cool Infographics site

Custom Search




The Cool Infographics® Gallery:

How to add the
Cool Infographics button to your:

Cool Infographics iOS icon

- iPhone
- iPad
- iPod Touch


Read on Flipboard for iPad and iPhone

Featured in the Tech & Science category

Flipboard icon

Twitter Feed
From the Bookstore

Caffeine Poster

The Caffeine Poster infographic

« Effing Hail, The isometric infographic game! | Main | How Long Will It Last? »

50 Cars or 1 Bus? Infographic Advertising!

Great visual ad by Flygbussarna in Sweden!  Combining a physical construction of a bus made out of cars on the side of the road, a live webcam, and live infographic information on the website!

Every day thousands of cars are driven to and from Swedish airports. Every car holds only 1,2 persons on average which is to be compared with the Airport Coach that takes over 50. Needless to say, this makes no sense whatsoever from an environmental standpoint. To highlight this, an enormous bus was built out of 50 cars on the side of the highway to the airport. On the website, a live camera not only shows the installation 24/7 but also analyses the image and tracks each and every car going by. This data is then being used to highlight just how much emission we could save just by going by bus instead.

 Thanks to @yplim on Twitter!


PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments (16)

Ok, but this a little misleading. Did you notice how they say that the AVERAGE car trip carries 1.2 people but a bus can carry UP TO 50 people? How many people are in a bus during a bus trip on average? I am sure busses are still way more efficient, but why mislead?

May 4, 2009 | Unregistered CommenterAnonymous
Great example of an idea´╗┐ going viral and spreading to other media platforms.

Not sure about their math though. They compare cars taking an average of 1.2 people and buses taking over 50 people? Shouldn't they use average bus passenger numbers?
December 19, 2010 | Unregistered CommenterCheap used cars
GM should have made this coach with crushed EV1's. The point would have been mute for this advertisement but would have been cool anyway.
Nice information, valuable and excellent design, as share good stuff with good ideas and concepts, lots of great information and inspiration, both of which we all need, thanks for all the enthusiasm to offer such helpful information here.
I really enjoyed this post. You describe this topic very well. I really enjoy reading your blog and I will definitely bookmark it! Keep up the interesting posts!
July 26, 2011 | Unregistered CommenterLimousine car service
Hi, I must say that you have made some good points in the post. I performed searches on the topic and found most people will agree with your blog. Thanks for sharing this information.
I am happy to find this post very useful for me, as it contains lot of information. I always prefer to read the quality content and this thing I found in you post. Thanks for sharing.
This is a good post. This post give truly quality information.I'm definitely going to look into it.Really very useful tips are provided here.thank you so much.Keep up the good works.
September 20, 2011 | Unregistered Commenterfarms for sale
Your blog is a great one. What really impresses me is that you are correctly mentioned that there are thousands of tools that are available to create a website or launch one but what matters is that you choose the right one, the one that gives you all that is actually needed.
October 14, 2011 | Unregistered Commenterranches for sale
Post very nicely written and it contains useful facts. I am happy to find your distinguished way of writing the post. Thanks a lot.
the Computer Society is dedicated to advancing the theory and application of computer and information-processing technology,
June 29, 2012 | Unregistered Commenterhow2buildbody
I want to encourage you to ultimately continue your great posts, have a nice weekend! I am satisfied to locate numerous useful information here in the post. Thank you for sharing....
August 24, 2012 | Unregistered CommenterLocksmiths Birmingham
Wow, this can be the means i prefer to examine informational content written. I believe several the points created during this content and the way well-researched this seems to be. Thank you...!
August 25, 2012 | Unregistered CommenterEvenimente Business
I think it might help me a lot in the related stuff and is particularly quite definitely useful for me. Adequately written I appreciate & must say good job..
September 2, 2012 | Unregistered CommenterGlass Mosaics
The blog was absolutely fantastic! There is a lot of great information which can be applied in some way. Keep updating the blog, looking forward for more contents...Great job, keep it up
September 19, 2012 | Unregistered CommenterS├Şgemaskineoptimering
I wanted to thank you for this great read!! I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post..
September 24, 2012 | Unregistered CommenterTeignmouth Tile Shop
Comments for this entry have been disabled. Additional comments may not be added to this entry at this time.