Randy Krum
President of InfoNewt.
Data Visualization and Infographic Design

Infographic Design

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Colorado: The Beer Me State! (infographic)


From Spork Marketing (great company name!) comes the Colorado: The Beer Me State infographic.  Light on the “info” and heavy on the “graphic”, the use of illustrations helps provide context for each of the facts about beer in Colorado.

Personally, I would have added more data visualizations for the altitude of Denver, number of breweries, average beer consumption and how much beer production there is.  That’s just me.

Thanks for the link Jason!  You had me at “beer”…

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Reader Comments (3)

Randy - Thank YOU! Very honored to see our graphic on your site. If we had it to do over...

- We would have framed these facts around some sort of basic data...maybe some sort of bar graph somewhere that shows where Colorado ranks on key stats like beer tax rate, per capita consumption, etc. to put the "info" in "infographic". Right now it's just a trivia graphic I think.

- We would have involved some local beer experts in brewers in the creative process. We've been working hard to contact beer bloggers to both get feedback and create links, and it seems like we would have had more luck by trying to get someone important in the industry involved earlier.

- I wouldn't have hemmed and hawed on some key aspects of the design so late in the process.

I like your idea on relating altitude to certain facts...might be a nice little graphic. Thanks!
September 6, 2010 | Unregistered CommenterJason Lancaster
Can't beat a pint of premium cast conditioned real ale. Good site.
October 17, 2010 | Unregistered Commenterunderpinned home insurance
Don’t stop writing, you’ve given me lots of good info to the authoraddict
November 2, 2010 | Unregistered CommenterStieg Larsson Trilogy
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