Randy Krum
President of InfoNewt.
Data Visualization and Infographic Design

Infographic Design

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Carbonite Small Business Disasters

Infographics as advertisments have a lot of potential.  In this one about Small Business Disasters, Carbonite.com has shared the results of research they performed with small businesses.

What would your small business do if your computers were stolen or destroyed? Would your important data still exist? In April, Carbonite surveyed small businesses with between two and 20 employees to study their disaster recovery and data backup methods. We found that almost half of small businesses have already lost irreplaceable data.

The design does suffer a little from the large-font-syndrome that tries to make the numbers really large instead of visualizing them, but there are a number of good, simple visualizations included in the infographic.

The design also seems like something is missing at the top.  No title, company logo or anything to indicated what this infographic is about.  That’s espeically important because infographics can be heavily shared and have a life of their own on the Internet, separate from any text or explanation that the origianl company posts along with it.

I will say that I LOVE Carbonite as a customer!

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Reader Comments (4)

I agree the numbers are too big. 51+58+33+10+3 > 100%. Same with backup methods.

Also, are there really that many good data visualizations? The oft-used X colored boxes out of Y to indicate businesses that stay closed after a natural disaster is well done and appropriate, but what else? I honestly missed the pie chart at the very top until I went back to look at it. And the bar chart is not well-done: the 9 is obscured by the tape icon, the tape is the only storage format that looks "broken", and again the numbers don't add up to 100%.

I wonder if your affection for Carbonite is the main reason for this blog entry. This is not really a cool infographic, and even your text points out more negatives than positives.
October 24, 2011 | Unregistered Commentercurby
I wonder if your affection for Carbonite is the main reason for this blog entry. This is not really a cool infographic, and even your text points out more negatives than positives.

October 24, 2011 | Unregistered Commentercheap north face jackets
I do like Carbonite, but I don't think that's why I picked it.

I actually liked the backup methods bar chart the best in this design. I agree the 9 is hard to read, and that's just a design mistake. The numbers aren't supposed to add to 100% because that type of survey question is usually "Check All That Apply" since companies can have multiple backup media. They also don't all look "broken" because it's the result of what media they use, not the media that failed.

I'd like to see Carbonite try more of these and learn from the few issues that this one had to make better ones.
October 25, 2011 | Registered CommenterRandy
This had a lot of great information on it, learned a lot about how data gets stored and lost.
October 27, 2011 | Unregistered CommenterInfographics
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