Randy Krum
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2010 Facebook vs. Twitter Social Demographics

Facebook vs. Twitter is a good one from DigitalSurgeons.com.  They’ve done a great job of compiling the data from at least 10 different sources, to create an overall profile of the standard Facebook and Twitter users.

One has over 500 million users, the other just over 100 million. But who are they and what’s their behavior? What’s their value to a brand? How old are they? What’s their education? How much do they make? Just exactly what does the Facebook vs. Twitter landscape look like? Good questions. Here’s how we see it.

The use of the Polar Area Chart (also called a Nightingale Rose Diagram) does a good job of breaking down the demographic information into 11 different categories.  Unlike a standard pie chart, each slice is the same angle, and only the radius of each slice conveys value.

The difficulty in using this visualization style, is that it’s hard for the reader to compare between the two diagrams.  Does Twitter or Facebook have more logins by mobile device?  The reader can’t tell from the visuals, and they have to move back and forth reading the values to tell the difference.

One possible alternative would have been to put everything into one Polar Area Chart, so for every section the Facebook slice is next to the Twitter slice.  That way you could visually compare the two without reading the numbers or comparing between two charts.

Thanks Matt for sending in the link!

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Reader Comments (4)

Very Interesting, Thanks for sharing.

February 10, 2011 | Unregistered Commentersheffield website design
I can get all the data... but how are they getting the 'Income' details on FB?¿
February 10, 2011 | Unregistered CommenterShams Hasan
Facebook is the best :))
March 10, 2011 | Unregistered Commenterpariuri sportive online
1) Looks cute ;)

2) They get the income through FB apps where you agree to share their email. Then the correlate email address with credit card data. :)

3) What I'd be interested to learn for whom and why the data are relevant. At 100 or 500 MM Users you can take any economy or society statistic because almost everybody is on. So the data should be the same. Now how would that help marketer or anybody?

The currency of social media is conversation and relationship. Are mass market demographic data of any value to a relationship economy?

(my social presence)
March 17, 2011 | Unregistered CommenterAxel Schultze
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