Randy Krum
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Fuel Poverty with the Over-60 Crowd in England

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EDITED by request of the source:

From Blueclawsearch.co.uk, a great use of infographics in your marketing strategy is in coordination with a press release to help communicate a message to your audience. 

The press release was of course sent out to the normal sources, but the infographic can have a life of its own.  The infographic has the additional ability to reach their audience directly, and be shared on the Internet in ways that a press release never would.

Here’s the press release that went out in conjunction with the infographic:

PRESS RELEASE for immediate release

DATE: 3rd February 2011

Blueclaw Highlights Study on Fuel Poverty Amongst Over 60s in England

This infographic created with the intention of providing a visual impact of how the elderly over 60s are coping in the freezing winter months. These figures are from a recent study on fuel poverty and the over 60s in England*.

Fuel poverty is a real and rising problem in England - 4.6 million people aged over 60 are worried about being to afford heating bills. Furthermore, 1 in 3 over 60’s had to resort to drastic measures to fend off the cold, such as going to a public library. Also according to the study, winter deaths between 2009 and 2010 have totalled more than 23,000.

Too many times and too often, statistics and data from important studies are ignored not because the findings are not urgent, but because most people find it hard to process numbers and jargon easily. AgeUK has recently done a study on how fuel poverty is affecting the over 60s in the UK. This infographic was designed by Blueclaw, to create a visual impact of the study. This social awareness campaign coincides with Fuel Poverty Awareness Day (11th February), a national awareness-raising media and public affairs campaign with an aim to urge MPs to focus their surgeries that week, on helping those who are in or at risk of fuel poverty.

*Study taken from: http://www.ageuk.org.uk/latest-press/archive/poorest-over-60s-twice-as-likely-to-dread-the-cold-as-the-richest-says-age-uk/
More info on Fuel Poverty Awareness Day: http://www.nea.org.uk/fuel-poverty-awareness-day-2011/

I do have a couple issues with the infographic design itself.  Why are the squares that are “2X and 3X as likely” the same size?  Why is 1/3” represented in a solid circle (looks like a pie chart, so it should show a 1/3 slice)?  The grid of 17 houses representing 1.7 million is 6 houses across, which is hard for most readers to comprehend.  We live in a base-10 world, so the grid should be 5 houses wide.

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Reader Comments (6)

Poor use of apostrophes
February 7, 2011 | Unregistered CommenterMartin Tolley
Nice graphic, i think the snow in the background and graphic footer really bring it together nicely, also as it is set in rows makes it easy to follow.
February 7, 2011 | Unregistered CommenterMax Stanworth
I think personally your being really picky with your comments on the info graphics.
It is the first time I have seen something out on this topic that gets the point across and looks really interesting to read!
The design is obviously well thought out and who cares if someone thinks the 1/3 should be in a slice or a full circle or if there are 5 or 6 houses in a row, anyone with any intelligence would be able to work out where you are going with that!
What matters is the message and the fact it delivers it in a way that's make people interested in what there reading!
February 7, 2011 | Unregistered CommenterBeth Rhodes
Oh dear, this infographic made me really depressed! And now they're talking about closing libraries all over the place?? What is the world coming to??
February 8, 2011 | Unregistered CommenterGC
Two out of five over-60s are concerned about being able to afford their energy bills. I'm also concerned that five out of five over-60s appear to require a walker or cane to move about.
February 8, 2011 | Unregistered Commenterbcfremeau
thanks for sharing with us such great posts in here keep it up!
February 10, 2011 | Unregistered Commenteraspen rentals       
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