Randy Krum
President of InfoNewt.
Data Visualization and Infographic Design

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Microsoft's Growth of Mobile Marketing

I love to see the big companies experimenting with new media like infographics!  The Growth of Mobile Marketing and Tagging was published by Microsoft Tag last week, and explores the data behind mobile devices.

Sure, it seems like everyone’s got a cell phone – but what are the hard numbers? How many people have smart phones, and what demographic is the most active group in mobile socialization? (Surprise — it’s actually not teenagers!) Find out the statistics on the present (and future!) of mobile marketing in our new infographic

They also broke the graphics down into individual pieces (roughly) and created a presentation version for anyone that wants to use it on SlideShare:



Thanks Elliott for send me a link!

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References (3)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    When it comes to mobile advertising monopoly, there are some things you should know before you go out and start spending the money they earn on the different networks of mobile advertising. First of all, mobile marketing calls with a phone optimized we...
  • Response
    Mobile marketing is highly personalized and interactive medium – and represents a great opportunity for marketing. The integration of technology in mobile marketing campaigns allows customers to take advantage of special offers, coupons, cash, re...
  • Response
    It ‘been a lot of buzz lately on the Internet on mobile marketing, but has also attracted a lot of questions … What is it? How do I know whether it is right for me? How can I participate? What does SMS mean – and what app? Like any ma...

Reader Comments (5)

Very interesting stuff! One particular decision of the artist jumped out at me--the decision to depict "Women aged 35 to 54" as a woman and a child. It doesn't say "Mothers aged 35 to 54," but it implies that women and mothers are one and the same, even though there are plenty of childless women in that demographic. I seriously doubt that if the demographic in question was "Men aged 35 to 54" there would have been a picture of a man with a child. I just find it interesting that the artist chose this particular depiction for that demographic.
April 1, 2011 | Unregistered CommenterJessica
Is it just me or does that first pie chart add to 127%? What a horrible misuse of a pie chart!

Some other strange things:
1) I don't think I like using clocks like pie charts.
2) I don't think anyone uses their mobile phone for "dining" - perhaps to locate places to eat or make reservations...
3) Trying to make a bar chart out of the Facebook "f" gets an "F" for a grade from me.
April 4, 2011 | Unregistered CommenterAnti-Pie Chart

in the first pie chart, the 27% is a subset of those mobiles that are sms enabled. in fact, all of smartphones are sms enabled. you can see the frame of the same colour.
April 6, 2011 | Unregistered Commenterebbre
nice post , well mobile marketing is the better way to gain and earn profit ,it is basically use of the mobile medium as a means of marketing communication.
April 9, 2011 | Unregistered CommenterSara Williams
As marketers we have to understand these new types of consumers and how best to reach them, TXTimpact mobile marketing provides a business with his or her cell phone number in exchange for special offers or alerts delivered via text message. http://www.txtimpact.com
April 15, 2011 | Unregistered Commentermobile marketing
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