Randy Krum
President of InfoNewt.
Data Visualization and Infographic Design

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« The Reality Behind Social Location Apps #infographic | Main | Demand Media - Breaking the Bank »

Real Estate: Social Media Killed the Blog Star


Another good infographic from Fixr.com about the how the real estate industry is changing.  Social Medai Killed the Blog Star: Real Estate looks at how buyers are finding their information online and who are the most influential blogs and real estate people on Twitter.

I like the use of company logos and Twitter profile images.  I also like that all of the data is built-in to the pie charts and bar charts to make it easier for the readers to comprehend.

The side-by-side Top 10 lists are interesting, but because they’re based on different measurements (followers vs. Alexa page rank), the graphic should give the reader some context of how to compare the different values.  Why do these lists support the overall message that social media is more important than blogging?

Some major technical errors as well.  Pie chart percentages should ALWAYS add up to 100%.  The pie charts here add up to 71%, 99%, 91% and 100%, which means that the visual of the slice sizes doesn’t match the data.  You never want your data visualizations to tell a story that isn’t supported by the data.

Thanks to Raul for sending in the link!

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Reader Comments (6)

Internet offers much to everyone, like those buyers. Buyers could gain different opportunities and chances to attain their dreams. At online marketing, there are more than hundreds of thousands results of your searches to choose on. It is a great time to look and select for the best. There is no need for us to exert much effort on searching for properties, because in just one click, you'll have it. They say, owning properties in this time, is just a click of the mouse away.
Wonderful blog. I have got lot of knowledge from here.
Those are not only impressive stats, but that's also a fantastic design graphic! I think many people would be able to use this graphic in explaining online importance for real estate agents. Cheers - great post!
May 27, 2011 | Unregistered CommenterRay Smiley
Wow, I am amazed at how much information are on this post, and about Facebook having 500 million users, that's no wonder at all.
May 29, 2011 | Unregistered CommenterCape Town<

I was wondering what the graphics with uniform objects that are filled in to represent a percentage are called...(like the 10 persons filled with red and blue in this graphic)

I know what they are and what they represent, but I don't know what they are called? Do they have a specific name?
June 9, 2011 | Unregistered CommenterResearcher
Few people are capable of expressing with equanimity opinions which differ from the prejudices of their social environment. Most people are even incapable of forming such opinions.
June 26, 2011 | Unregistered CommenterHomes for Rent
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