40 Must-See Modern Marketing Charts
Thursday, November 29, 2012 at 8:40AM
Randy in Data, business, charts, design, social media

40 Must-See Modern Marketing Charts

Eloqua has teamed up with infographic design firm JESS3 again to create Modern Marketing Insights, a series of 40 infographics using big data analysis that can help marketers anywhere.

Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware that when influencers share your content on social it can result in a dramatic increase in traffic and conversions?

That’s why we produce a chart every week that modern marketers can easily learn from and use. And it’s why we’ve gone back with our friends at JESS3 to reproduce the most indispensable data points, coming up with 40 understandable, actionable charts. Wide-ranging in scope, the charts hit the most important topics hitting marketers today – from social media to email.

With that in mind, we offer the charts in two forms. You can head over to the custom-made website and explore the charts by topic, getting to the data that matters most to you. Or you can download all 40 charts in a free eBook. It’s well worth keeping near your desk.


40 Must-See Modern Marketing Charts

Even those each of these is only exploring one data set, these are actually good infographic designs that follow some important design rules.

First, each one tells one story really well, and the Key Message is easy to understand.  Most readers of infographics are only looking at a design for less than 5 seconds, and a good infographic design will successfully communicate their primary message in that short time.

Second, each design is easy to share.  Each of the 40 designs has it’s own landing page on Eloqua’s site, and their own dedicated social media sharing buttons.  This is fantastic for SEO, and much easier to utilize the information for users.  So, if you’re interested in a data set about email to customers, you can share that information with colleagues without also sharing a data set about Pinterest.

You can read more about the series on the Eloqua blog.


40 Must-See Modern Marketing Charts

A couple things I do think are missing from each design that would help Eloqua in the future.

Thanks to Jarred for sending in the link!

Article originally appeared on Cool Infographics (http://coolinfographics.com/).
See website for complete article licensing information.