Randy Krum
President of InfoNewt.
Data Visualization and Infographic Design

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Tracking Customers for Retail Profiling

Tracking Customers for Retail Profiling infographic

Is tracking customers purchases creepy? Decide for yourself! The You are Not Special, but Your Purchases are infographic from Camcode.com talks about profiling customers based on their purchases and then giving them a coupon that is relevant to them. Other companies like Dominos tracks when people buy pizza the most and discovered it was when it rains. So they base their campaigns on local weather patterns.

Did you know that major brands profile you based on what you buy? Retailers like Target and Domino’s Pizza gather and store this data via barcode technology, and they use it to determine everything from how best to market to you, which coupons you’re most likely to use based on your life stage, and what you might buy based on previous purchasing habits. Yes, they get all this from scanning a barcode! It’s what’s known as predictive technology, and major retailers use it to create database-driven consumer profiles to not only boost sales, but also to create more personalized buying experiences.

We decided to take a closer look at predictive technology and its role in consumer profiling. We did some digging and put together this infographic called, “You are Not Special, but Your Purchases are.”

I like how this design walks the reader through a easy to understand story about retail profiling.


  1. What is Retail Profiling?
  2. How does it benefit both consumers and retailers?
  3. What do customers find disturbing about tracking?
  4. Real-life case studies


Some of the dark red on red colored visualizations are hard to read, and the footer should include a copyright statement.  The brand URL back to Camcode.com is included, but there should also be a URL to the infographic landing page so readers can find the original high-resolution version. 

Thanks to Ashley for sending in the link!

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Reader Comments (5)

We all know there is plenty of data to be mined, but if this is done to not only improve the corporate marketing (or targeted marketing) and to also aid the consumer then all is well. As an example, with Target I can go in and return an item and as long as I remember to bring the same CC I used on the initial transaction, I don't have to worry about finding that darned receipt. The system knows when I purchased it and what I paid. Lowes has based a recent marketing campaign around "remembering what the customer has purchased" - much to the same point. They key is, the consumer is getting some value out of this mining...
December 4, 2012 | Unregistered CommenterKeith
To track the customers they launch offers and many more programs.Main motto of business is to impress the people and make them to buy a product!!
December 5, 2012 | Unregistered Commenterjulieanderson
December 5, 2012 | Unregistered Commenterfred
These Info graphics are nice way to show the people about our business ! love it
December 6, 2012 | Unregistered Commentersamantha
I really love this post, thanks for sharing this informative content. I love it!
January 26, 2015 | Unregistered CommenterBane Coat

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