Randy Krum
President of InfoNewt.
Data Visualization and Infographic Design

Infographic Design

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Backpacking Basics

How to choose and use a backpack infographic 

Everyone loves the great outdoors! Well… until something doesn’t go as planned… With the informative How to Choose & Use a Backpack infographic from REI, enjoying roughing it without having to, you know, rough it.

Need a break from the daily multitasking merry-go-round? Trade in your digital devices for boots and backpacks—they’re your ticket to off-the-grid adventures and the wonders of the backcountry! With the right pack and a little preparation, you can head out for a day hike or a through-hike and say “CUL8R” to the daily grind. 

Many consumer products have an educational piece to them, and the challenge for a retailer is to educate their customers without feeling like a hard-sell ad.  This infographic does a great job of educating and informing their audience without listing available products, brands or any pricing.  It’s just purely informative, and adds to REI’s brand credibility.

The design is a little text-heavy for my taste, but it’s packed with information.  Some of the data in the text of the design could also have been visualized to make it easier for the reader to comprehend.  Weight ranges, lengths and the number of items that fit in the backpack would have been great visuals.

I don’t mind the URL link to the REI Backpack products page, but there should also be the URL to the original infographic landing page.  When people share this online with their firends as an informative piece, they will want to share the infographic URL.  There should also be a copyright statement at the bottom.

Thanks to Ron for sending in the link!

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Reader Comments (7)

Very cool!! Backpacking is a science indeed. In order to be fully comfortable you have to follow some simple rules. This infographic has them all! Top job! I have created some infographics for jobs though http://peopleperhour.com . I actually know many freelancers that create infographics. This site is a true inspiration for me!
Thank you!
May 14, 2012 | Unregistered CommenterJim Antoine
Infographics is definitely useful in marketing. It is also great to distribute your infographics to some related businesses. There are various ways to do it. Before distributing your infographics, make sure that they are worthy to be distributed.
May 15, 2012 | Unregistered CommenterDebbie Smith
That's really useful. I always use backpack so I'm glad I can finally get the backpack that fits to my need.
June 8, 2012 | Unregistered CommenterFred
Wow, this article was very helpful for me :D thanks for sharing your experience!
You have posted a great article, i really like the topic of this blog
October 21, 2014 | Unregistered CommenterAlex Edward
I aways have problem wen i go to school, i put your page on fav,
December 23, 2014 | Unregistered Commenterempregos
Infographics are definitely useful in marketing. Thanks for sharing very informative post with us!
May 4, 2015 | Unregistered CommenterBriancranston
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