Olympic Swimming 2012: Faster, Better, Stronger
Monday, July 30, 2012 at 6:01AM
Randy in history, innovation, olympics, patents

Olympic Swimming 2012: Faster, Better, Stronger infographic

CREAX created this infographic for their June 2012 newsletter. Every day, they analyse tens of thousands of patents and look for clues of “the next breakthrough innovation” in all kinds of industries.  In their Olympic Swimming 2012: Faster, Better, Stronger infographic, they combined their knowledge of innovation with the upcoming olympics.  The infographic links the performances of swimmers with technology in swimming gear, pools and venues for the last 10 Olympics, and their predictions for the future.

At CREAX we are always fishing for the latest technological evolutions. Infected with Olympic fever, we wanted to investigate the link between technological evolutions and athletic performance. We had a closer look at swimming in the Olympic games since 1972. We took a deep dive into scientific literature, patents, Youtube movies and old school pictures of macho men in speedos and designed the Next Generation of Swim Equipment!

This design had a number of really cool data visualization styles that are nicely customized to the data they represent.  Just remember that the 2012 data is their suggestion, not the actual data from the current Olympics!

Overall, a good design.  The text blocks are too small to be full-justified.  A copyright statement and the URL to the high-resolution original infographic should be included at the bottom.

Thanks to Frederik for sending in the link!

Article originally appeared on Cool Infographics (http://coolinfographics.com/).
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