Randy Krum
President of InfoNewt.
Data Visualization and Infographic Design

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An Infographic Profile of the Modern Travel Blogger

An Infographic Profile of the Modern Travel Blogger

An Infographic Profile of the Modern Travel Blogger from the Sandymount Hotel in Dublin, Ireland, takes a closer look at answering the question “Who are these travel bloggers?”

As today marks the start of the TBEX European Conference – the world’s largest gathering of travel bloggers, writers and new media content creators – we thought we would celebrate their choice of Dublin as this years’ venue with an infographic profile of the modern travel blogger.

Today and tomorrow, Dublin will play host to scores of travel bloggers and writers, but what makes a contemporary travel blogger? It’s an interesting and pertinent question – it’s a demanding occupation (albeit a fun one!) and one that requires a huge amount of hard work, dedication and the potential of not making a huge amount of money, at least in the formative years.

So what’s the average profile of the modern travel blogger? How old are they? What countries do they visit? How do they monetise their writing and what contemporary technology do they utilise to facilitate their writing? To answer these questions and numerous others, we completed an in-depth survey of travel bloggers, giving us some revealing and unique insights into what makes up a travel blogger.

Rather than present all our finding in a page of text, we thought we’d turn them into a far more eye-catching format, so here’s our infographic profile of the modern travel blogger:

The design is clean with a great color palette.  It’s easy for readers to look through the information quickly.

A few of the statistics are shown in text only, while others are visualized.  The stats in text only will be perceived as less important by readers, and I don’t think that was the intent of the designers.  If the data is important enough to include in the infographic, they should also be visualized.

Thanks to David for sending in the link!

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Reader Comments (9)

It is totally cloned from here:


Randy, a design blog should care to verify what's publishing, right?
October 10, 2013 | Unregistered Commentermark
No, not cloned. Give the designers credit.

I wasn't involved in this design, but it appears that they purchased those vector elements from a stock image site, and built the infographic using them. That same vector set is also available on iStockPhoto, ShutterStock and probably more. Most infographic designers do that since there are hundreds of stock vector graphics available meant specifically for use in infographics design. They don't need to recreate the visuals from scratch. This isn't art. It's visual storytelling and I recommend that designers use stock vectors to stay focused on telling a good story and not focused on creating new illustrations.

Secondly, no I won't spend hours of research to determine where a designer got their inspiration from before I post an infographic here. There's no way I could track down the sources of data and illustrations for every design.
October 10, 2013 | Registered CommenterRandy
Cloned or not, it's really interesting. Thanks!
October 10, 2013 | Unregistered CommenterEmily @ My Little Lasik
thanks for putting everything together definitely in one website so it's readily accessible. have set up a few podcasts before, and this was an outstanding way to quickly recommendations what i needed to set up a new one.
January 17, 2014 | Unregistered CommenterAnimated Explainer Video
This is a pretty cool travel blogger infographic!
February 24, 2014 | Unregistered CommenterAdam FInan
I guess I'm late to the party, but I'm not impressed. Could someone please make the graph in the lower right corner readable? Sample size is incredible small -- only 20?? And what is an "effort to try and monetise" a blog? How about just an "effort to monetise?"
July 28, 2014 | Unregistered Commentermlg
Great article. Thank you for sharing the info.
March 7, 2016 | Unregistered Commenterhotels in Islamabad
Hello there! Someone in my Facebook group shared this website with us so I came to give it a look.
I'm definitely loving the information. I'm book-marking and will be tweeting this
to my followers! Terrific blog and great design and style.
April 10, 2017 | Unregistered CommenterIT Kron
A very interesting article, perhaps in a future article it would be well to detail aspects such as how travel bloggers monetize their content.
October 17, 2018 | Unregistered CommenterNautal
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