Google’s 200 Ranking Factors
Monday, December 9, 2013 at 6:00AM
Randy in Google, SEO, search, web

Google’s 200 Ranking Factors infographic

Google’s 200 Ranking Factors is a very detailed list of the known 200 aspects that Google considers in their ranking formulas.  The overall length of the infographic is the major visual feature that catches your attention, and communicates a clear message about Google’s immensely complicated algorithm and how difficult SEO can be.  The second level of of the design is the actual details about each and every one of those ranking factors that the audience can read if they want specific information.

Google has confirmed that they use approximately 200 ranking signals in their algorithm. However, they’ve never publicly listed them all. While this infographic is by no means official, it aggregates the best information we have about how Google ranks pages and websites.

The infographic was published on, designed by Single Grain and based on information collected and published by Backlinko.

Found on Holy Kaw! and Search Engine Journal

Article originally appeared on Cool Infographics (
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