What Works in Rich Media Mobile Advertising?
Wednesday, March 27, 2013 at 2:25PM
Randy in Media, ad, mobile

Celtra’s What Works in Rich Media Mobile Advertising? infographic provides marketers with a baseline for ad performance, helping them plan successful and effective mobile campaigns.

Celtra Inc, the industry leader for rich media advertising and analytics across mobile devices, has today unveiled a new infographic that highlights front-line advertising industry trends from the company’s first quarterly Mobile Rich Media Monitor Report.
The data behind the infographic indicates that a well designed rich media experience that uses a store locator, games or social media has a direct and positive impact on consumer engagement and return on investment. In fact, rich media mobile advertisements drive double-digit engagement rates (12.8 percent on average) across all devices types, platforms and ad placements.
Celtra’s infographic hones in on several key metrics including engagement rate, expand rate and click-through rate. The data also provides an in-depth look at ad feature performance for mobile rich media campaigns.

This design is the first in a quarterly series planned by Celtra to be released with their quarterly Rich Media Monitor Report.  Each one will highlight a different insight from the information that Celtra publishes in the report.

It’s a clear design that walks the reader through the data and the conclusions step-by-step.  There’s a lot of data included, but the data visualizations are easy to understand.

Thanks to Caitlin for sending in the link!

 

Article originally appeared on Cool Infographics (http://coolinfographics.com/).
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