Randy Krum
President of InfoNewt.
Data Visualization and Infographic Design

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Women and Fashion In the Digital Age

Women and Fashion: In the Digital Age infographic

The Women and Fashion In the Digital Age infographic from Digital Surgeons breaks down how much a women spends on each item. This infographic also creates categories for each woman based on her style sense. 

A household CPO (Chief Purchasing Officer), women dictate trends across fashion and media. Let’s take a look at where she’s spending her time & money.

Good data and simple graphics that add context to the numbers.  Love the icons and silhouettes and the minimal color palette.  Simple character illustrations like these keep the focus on the data, and not the illustrations.  However, there are two major infographic design lessons that can be learned form this design.

First, shading portions of odd shapes is always tricky, so in this design the shaded shopping bags and bottles don’t actually match the data.  The reader’s eye sees the area of the colored shapes, and this is usually straightforward when working with basic shapes like rectangles and circles.  However, even with simple circles, the designer can’t just calculate the height of shaded regions like a bar chart.  That only works with rectangles, because the area is directly proportional to the height.  The math to calculate the correct area of a circle segment requires a little more math from geometry.  There’s no clear formula to calculate the area of a wine bottle or a shopping bag, so the designer had to take their best guess.

Second, big fonts are not data visualizations!  I hate to see values on an infographic that aren’t visualized.  They provide no context for the readers, and are perceived as less important than the numbers that are visualized.  The job of a good infographic is to make information easier to understand, not just to share information.  Even simple bars under each component of a woman’s outfit in the first section would have helps make the data meaningful to the audience.

You won’t find a link to this infographic on the Digital Surgeons home page, so the infographic image file itself should include the URL back to the landing page in text.  That way readers that see this infographic on other sites can make their way back to the original, full-size version.  Many sites that post infographics, don’t link back to the original like I do.  Don’t make it hard for your audience to find your infographic!

Thanks to Peter for sending in the link!

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Reader Comments (10)

The relation between women and fashion is old. In this new era the bonding is very strong.
April 16, 2014 | Unregistered Commentersandra taylor
Hi Randy, this is a really good summary of the evening, though personally I'd have liked a bit more about blogging and a bit less about advertising!
April 23, 2014 | Unregistered Commenterjessey
I am totally agree with this records. I have perfume website and my mostly clients are women.
July 22, 2014 | Unregistered CommenterShopChakra
Well this is good news that ladies fashion online in UK is getting a good response and online stores are increasing. I totally agreed with the records.
November 27, 2014 | Unregistered CommenterWomens Fashion Online UK
This is a very good blog, I came to know lot of things form this blog.Thank you for writting such an informative blog.
April 23, 2016 | Unregistered Commentercheap tees
I am definitely between the 80% that are annoyed by youtube ads. so interesting infographic!
May 27, 2016 | Unregistered Commentersam
Wow. Thats a lot of information and represented quite well. Thanks for the share.
October 18, 2016 | Unregistered CommenterAmulya
This is an amazing. People who is searching for women's fashion blogs, This would be the best of all.
Day to day the trend of fashion is increases. This is a wonderful blog site.I am very amazed to find this page seeing the fashion and stylish images posted here. Thank you for sharing such a most needed source of information about fashion design. This information a designer used in their designer boutique.
August 17, 2017 | Unregistered CommenterFashion Designer
I never worried about fashion or style. I have always had my personal style and I purchase my dresses from online website and nowadays I'm waiting for Black Friday. I never buy fashion magazines and I hate the fashion channel. About makeup, I just wear it when there is something special, if not it is just a really small touch that takes me one minute in the morning.
November 20, 2017 | Unregistered CommenterBlack Friday Coupons

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