Randy Krum
President of InfoNewt.
Data Visualization and Infographic Design

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Visual Customer Service in the Social Age

Visual Customer Service in the Social Age infographic

The Visual Customer Service in the Social Age infographic created by Gryffin for TollFreeForwarding.com, describes the different social media platforms and how they could be to supplement customer service information to customers.

I’m sure you know that visual content on social media can massively improve engagement. But just how important is it?

On the web, it’s estimated that 55 percent of all traffic will be video by 2016, and mobile video traffic will increase by 1800 percent. YouTube, Instagram and Vine are currently the best platforms to maximise video engagement, so are you utilising them to their full potential in your marketing campaigns?

I like that this design takes some of the great things we know about visual information and applies it to a specific company function.  This is one way the companies can leverage the power of visual information with their customers.

It’s interesting that I couldn’t find the original infographic on either Gryffin or TollFreeForwarding.com sites.  There’s no blog post or infographic landing page on either one.

Again, we see the folk research statistic that “the brain processes visual information 60,000 times faster than text.”  This data point is quoted so often that people believe it’s true, but no one can find the research to back it up.  As far as anyone can tel, it was quoted in some marketing information from 3M in the 1980’s to support sales of transparency sheets used on overhead projects.  If you’re interest, I suggest reading these posts from Alan Levine and Darren Kuropatwa.

Found on www.mediabistro.com and Visual.ly

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Reader Comments (5)

the green box at the bottom for Vine should read: How Brands are Using Vine. not instagram.
August 27, 2014 | Unregistered CommenterLevi
"Young consumers are abandoned Facebook and Twitter for visual-based platforms like Instagram."

They also are abandoned their grammar.
August 28, 2014 | Unregistered CommenterMe
Beautifully described infographics! The art of infographics is very hard to explained in a visual from and make it sensible for the visitor to get information what info presents.. Superb info keep it up!!
So cool! creative and beautiful!!!! i love it!
September 12, 2014 | Unregistered CommenterDamVan
Yes, young consumers are abandoned, and the art of infographics is very hard to explained in a visual from and make it sensible for the visitor to get information what info presents.

But it's a big-tent world, and we must not mourn for the loss of all things that are UnCoolâ„¢and not Hip. After all, the human brain processes visual information 60K times faster than text, and no one reads any longer, anyway. Using written language,and following traditional rules in punctuation or grammar, is so out of date and overrated.
September 26, 2014 | Unregistered CommenterGorzirra
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