About
Randy Krum
President of InfoNewt.
Data Visualization and Infographic Design

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

DFW DataViz Meetup

Join the DFW Data Visualization and Infographics Meetup Group if you're in the Dallas/Fort Worth area!

Search the Cool Infographics site

Custom Search

Subscriptions:

 

Feedburner

The Cool Infographics® Gallery:

How to add the
Cool Infographics button to your:

Cool Infographics iOS icon

- iPhone
- iPad
- iPod Touch

 

Read on Flipboard for iPad and iPhone

Featured in the Tech & Science category

Flipboard icon

Twitter Feed
From the Bookstore

Caffeine Poster

The Caffeine Poster infographic

« Why Do People Uninstall Apps? | Main | A History of Communication »
Wednesday
Dec022015

10 Things You Need to Know About Logo Design

10 Things You Need to Know About Logo Design infographic

Logos are more than just a stamp on a page, they embody the whole meaning behind your product. The 10 Things You Need to Know About Logo Design infographic from Blue Soda Promo wants to make sure that you make the best decision when choosing your design.

“People are more likely to remember the company logo, an illustration representing the company, than the actual name of the company. When it comes to purchase decisions, consumers are more likely to buy products from familiar companies. When buyers are in a store looking at products on the shelf, they are more likely to choose the products from companies they recognize, and logos are more likely to be remembered. Companies know this, and are very careful to design their product packaging to clearly show the company or brand logo.”

*Excerpt From: Randy Krum. “Cool Infographics.” - bit.ly/CoolInfoBook

There is a nice comical feeling to the infographic that is consistent throughout. It is good to keep consistency when designing all parts of an infographic.

Nike’s swoosh, McDonalds’s golden’s arches, and Apple’s bitten fruit all have one thing in common…

Well, that’s not exactly true as you’ll find out later in this post.

However! What they do share is the overarching success their logos have had on the world. People no longer need to be told what their logos represent. When their logos are stamped on something they have certain consumer expectations attached to it. Their logos became their own company’s spokespeople, while their products continue to prove their worth.

Examples are key for this kind of topic. People will understand the importance of the points better when the examples are clear and easy to recognize. It also helps reinforce the idea that a logo embodies the personality of the company. When the author changes one of the logos we are familiar with, it just doesn't feel right!

Thanks to Matt for sending in the link!

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments (28)

Thanks for sharing these great tips for logo design. As a designers I Really get some awesome ideas after read this.
January 11, 2016 | Unregistered CommenterDavid Paul
This is exactly what I’m looking for. Aside from adding up to my knowledge, I must say, I had fun reading your article. That was also my idea of logo designing; I believe that color is everything. Change it and it would become a disaster. But, there are instances that changing a color would make a logo even better, especially those logo’s that have chosen the wrong color. Also, the idea of less is more is a very useful guideline while designing. One might be carried away and put all the effects that he or she finds pleasing to the eyes. This might result to horrible looking logo due over design.
February 23, 2016 | Unregistered CommenterDanial Robert
This is really a complete info-graphics.. I think keeping it simple is the best option for a creative logo.
March 8, 2016 | Unregistered CommenterCyberNext
Thanks for the great post.your blog is really useful for me .i get lot of information about the logo design from your blog .
Thanks
:) :) :)
White breathing space” is a actually significant element of design that be able to help you realize equilibrium in your info graphics
April 14, 2016 | Unregistered CommenterBrochure designing
Thanks for the great post.your blog is really useful for me .i get lot of information about the logo design from your blog .
This is really a complete info-graphics.. I think keeping it simple is the best option for a creative logo.
April 21, 2016 | Unregistered CommenterLogo Designer
All great tips are described here, so this is very important post about logo design. Logo designers can get wonderful ideas about logo designing. Thanks so much for sharing this great post!!
June 9, 2016 | Unregistered CommenterSofia Williams
Thanks for this great post. All great tips are given here, so this blog is really very important for logo designers. I love this post because it gives the good ideas for latest logo designs 2016.
June 25, 2016 | Unregistered CommenterSofia Williams
lAways perform a deep research before thinking of designing a new logo. Products, services, target market, product type, product quality, regions and every deep aspect of your business.
June 28, 2016 | Unregistered CommenterAngelo Anderson
Just loved this infographic!
It covers all the relevant information that is needed for an amateur who don't know much about logo design basic.
Recently I crowdsource a logo design esp. a food logo for my online catering business from a design marketplace named Designhill. And by reading this infographic I think I need some revisions on that.

thanks again for sharing!
July 28, 2016 | Unregistered Commentervivek gururani
Excellent article, thanks for sharing this good tips. It is very important and gives wonderful ideas. Thanks for sharing.
* I like your writing style. It is easy to understand the content of the article.
September 29, 2016 | Unregistered CommenterArabic identity design
What you have mentioned here is absolutely true as some people designing logos for the sake of colour & design but there is no brand identity or meaning to it. I believe there should be a rationale behind the logo
October 4, 2016 | Unregistered Commenterlogo design
Such a thematic and great selection of inspiring logo design of the month. A good logo design is always remember at any cost.
October 6, 2016 | Unregistered CommenterLogo Design Houston
I am very impressed with your site Because you made a site that was amazing and impressive. I read your articles they helped us really liked it you mentioned very useful information. Thanks for sharing this post
October 18, 2016 | Unregistered Commenter3D design company
White breathing space” is a actually significant element of design that be able to help you realize equilibrium in your info graphics
October 18, 2016 | Unregistered Commenterweb design nz
I am impressed about your site it's amazing You made it well You did a good job I really like your blog it's very useful and help us thanks for sharing the best posts they are nice thank you all
The post is really impressive. I enjoyed reading the article.
November 17, 2016 | Unregistered CommenterOcta Logo
Fonts, images, tone all are very attractive and it goes perfectly with booklet message. Thank you for sharing this. This creative Logo Design really help me while booklet designing.
November 30, 2016 | Unregistered CommenterLogo Designers
Thanks for sharing the best posts and you giving us such a great information on these topics, they very useful to us. I am impressed by your site, it's very interesting one. You made this site is awesome
December 28, 2016 | Unregistered Commenter3d design companies
Interesting article, good infographic, nice overview of facts! Very useful and helpful information for web-designers! Thanks for this wonderful post! I will most definitely be using this information for my logo!
P.S.: please keep articles like this coming!
January 29, 2017 | Unregistered CommenterJessy
Thanks for sharing the best posts they very nice and very help us. You made a good site and giving us such a good information on this topic it's very interesting one I am very impressed by your site and your posts they very nice
March 8, 2017 | Unregistered Commenter3d design companies
Yes, you right this is very important for logo designers perfection is most important than price. Clients want unique and affordable logo design with nominal price, for their brands which look different but if you want quality than price is must be high and if you concentrate on price than quality does not matter. Logos are most important for brands, It is not only a name it is as s person who introduces your brand.
March 20, 2017 | Unregistered CommenterTony
It is very nice post. www.abcdesign.com
April 11, 2017 | Unregistered CommenterJenny
I am very satisfied with your site and your posts they very nice and very useful to us. You made a good site and giving us such a good information on this topic. I got such a good and useful information from this site only. Thanks for sharing the best posts they amazing.
April 24, 2017 | Unregistered Commenter3d companies
Great thought I like that I really appreciated you and you have in mind very creative ideas and knowledge great for share to this everyone thanks. We are also providing online designs and development services. we use professional illustrations and Photoshop tools. We provide consulting of designing and also we have many local and multinational clients. We are existing name in logo design services in dubai. We have professional vectors logo designers and also texture type logo designers. Logo design services in Dubai since many years ago provide services in Middle East. Get in touch and get many creative ideas with our team.
Web Design Company can be the first and energetic step at creating the identity of your business online. Always make sure that web design services you are choosing don't have any hidden price tags. Don't choose a firm that offer almost cost effective services, but services won't match your expectations. If you'll spend your money on such firms then you are just wasting money nothing else. If you want quality web design with latest styles, you have to spend some of your money anyhow. A website that meets all the right criteria works towards building credibility online, increasing the professional outlook of your business as well as adding to its achievement.
August 10, 2017 | Unregistered CommenterWeb design company London
All the things mentioned in this post are followed by me but some of are the new a like your tips such as - avoid to use rainbow of color and think big from beginning.
April 7, 2018 | Unregistered CommenterAthar

PostPost a New Comment

Enter your information below to add a new comment.
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.