Randy Krum
President of InfoNewt.
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The State of the Social Marketing Team

The State of the Social Marketing Team infographic

The State of the Social Marketing Team is an infographic from a survey that SimplyMeasured put together and shared in the full 2015 State of Social Marketing report. This is the right way to use an infographic as the visual summary of deeper content hidden behind a registration wall.

Many companies are still trying to figure out how to tackle social media. They’re constantly asking themselves questions like, “Where should social media live in our organization?,” “How big should my team be?,” or “How should our social media team be built?”

To help address this common issue, we surveyed over 350 social media marketers about their team structures and compiled our findings into this infographic! More information from the survey (as well as a separate look at the pain points these marketers face), download a complimentary copy of our 2015 State of Social Marketing Report.

This is a really good infographic. Packed with good information and keeps the design simple and to the point. My only issue with the design is that some of the text is small and in light colors that are hard to read against the white background.

I noticed that SimplyMeasured posted the original infographic on SlideShare and then posted it in their blog by using the SlideShare infographic wrapper for sharing. SlideShare introduced the Infographics Player in 2013, but I haven't seen many people using it. The potential advantage is that most of the view metrics from mutliple sites are combined together in SlideShare. The potential disadvantge is that people go to SlideShare to view your infographic and never make it to your website. 

Found on MarketingProfs

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Reader Comments (4)

A social media presence offers a marketing avenue that keeps your business up to date on current trends. Hiring the right team to manage your social media marketing is essential to controlling your brand and reputation online.
September 24, 2015 | Unregistered CommenterTechnology & Gadgets
I truly appreciate your research. Social media, internet marketing etc. having lots of popularity these days. Thanks for sharing this article.Readers will surely find lots of valuable info from it. Also thanks for the tabular representation; it’s very much important for many people. It happens we face lots of technical issues while working in social media, internet marketing etc. but such issues should take care by IT professionals.
September 29, 2015 | Unregistered CommenterJohn Methew
very detailed infographic. it really states inch of details,thanks for the tips. I'm inspired to make one like this. Thanks
December 17, 2015 | Unregistered CommenterJam Thinking
Having a smaller team on social media is optimal in my opinion. This keeps the hegemony unified and keeps the voice targeted. Once you have many operators on social media, the voice becomes hard to retain. We have a blog post on this recently: http://www.neovora.com
April 24, 2016 | Unregistered CommenterNeovora

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