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« Divergent Realities: The Difference Between 'VR' and 'AR' | Main | Best British Isles Film & TV Locations you can Actually Visit »
Monday
Nov272017

These 5 Giant Companies Control the World's Beer

These 5 Giant Companies Control the World's Beer infographic

These 5 Giant Companies Control the World's Beer infographic created by Visual Capitalist illustrates the "illusion of choice" idea. Even if a bar has 50 beers on tap, those beers and their breweries are owned by another bigger company, and there are only 5 of them! 

The next time you hit your local pub, the odds are that the pint of beer you order will come from one of five global beer conglomerates.

Together, they own hundreds of the best-known domestic, import, and craft beer brands all over the world, in pretty much any country you can name. Whether you are seeking a smooth pilsner, a creamy stout, or an old-fashioned ale to whet your whistle, this multi-national beer oligopoly has got you covered.

THE BIG FIVE

Until recently, there were actually six big conglomerates: AB InBev, SAB Miller, MolsonCoors, Heineken, Diageo, and Carlsberg. 

However, in mere weeks that will no longer be true. The world’s two largest beer companies – AB InBev and SAB Miller – are merging into one massive megabrewer. The deal, which is worth a hefty $107 billion, is expected to close by October 2016.

When it is all said and done, the merged company will have a brand portfolio that will be the envy of the industry: Budweiser, Corona, Stella Artois, Hoegaarden, Pilsner Urquell, Foster’s, Shock Top, Elysian, and Beck’s are just some of the flagship brands involved. 

That will be after likely divesting several key brands such as Blue Moon and the entire Miller line of beers to appease antitrust regulators.

THE ILLUSION OF CHOICE

As we said previously when we posted the infographic showing the illusion of choice in consumer brands, we believe it is important for you to be aware of who is supplying the different brands and goods served at your dinner table.

Each dollar you spend is a vote – make sure it goes to a product and company that you believe in.

This type of design is commonly called a "Landscape", in this case it's the Landscape of Beer Companies. They are good for showing groupings of companies, products or brands, but I'm generally not a fan because they can become too complex. This one does a good job keeping the content simple and delivering a clear message that readers can easily understand.

Found on Dailyinfographic.com.

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