About
Randy Krum
President of InfoNewt.
Data Visualization and Infographic Design

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

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Caffeine Poster

The Caffeine Poster infographic

Entries in food (82)

Tuesday
Jul242007

Consumer Product Jungle


unaesthetic.net has posted this fantastic high-res image of a grocery store. This is the nightmare of working in consumer products (like I do). The challenge is getting your product to stand out in this jungle and getting the consumers' attention.

This is a different type of infographic. There are no numbers or values, but you still get the message. Consumer products is a hard business.

This is now hanging on the wall in my office. A constant reminder of all the noise that our products must get through to reach a consumer.

Monday
Jul162007

Starbucks vs. McDonalds

Found on the Princeton University website.

This one shows the accelerating takeover of the world by Starbucks and how quickly they are catching up to the reigning king of the hill, McDonalds. It's a few years old (2003) so let's see how they've done since then...

Starbucks: 6,200 locations in 2003. 11,225 in 2007. Almost double!!!

McDonalds: "Over 31,000" in 2003. Still 31,000 in 2007. No growth for McDonalds!

Do you want coffee with that?

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