The Burj Dubai is a construction project to build the world's tallest building in Dubai.  Their website has a nice interactive comparison to the other key skyscrapers in the world.  The photo-like images on a black background with the reflection is very similar to the Apple Computer photo slideshows.

The goal of Burj Dubai is not simply to be the world's highest building. It's to embody the world's highest aspirations. Burj Dubai looks different depending on where you're standing. For those living nearby, it is a shining accomplishment - tangible proof of Dubai's central role in a growing world.

Thanks Alwyn!