Randy Krum    Designer | Author | Instructor | Speaker

Randy Krum

Designer | Author | Instructor | Speaker


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Beer Pairings Simplified

Beer Pairings Simplified

Beer Pairings Simplified infographic

Beer Pairings Simplified is from the menu at BJ's Restaurant and Brewhouse. An infographic in the wild found IRL! A great visual guide to beer types, colors and suggested food pairings.

Beer may actually be more food-friendly than wine. There is certainly more flavor variety and it has an amazing capacity to pair with all kinds of foods BJ's encourages you to experiment. There are no wrong answers, but here are a few things to consider:

This is definitely simplified information, because the different types of beer can actually vary in color quite a bit. However, I think this design does a great job of simplifying complex information and helping the restaurant's guests make good decisions. Seasoned or expert beer drinkers will want more detailed, complex information, but this visual guide will probably be enough information for the majority of readers.

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