Randy Krum    Designer | Author | Instructor | Speaker

Randy Krum

Designer | Author | Instructor | Speaker


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Google Ranking Factors 2020: Facts and Myths

Google Ranking Factors 2020: Facts and Myths

Google’s ranking algorithm continues to get more and more complex, and the Ranking Factors 2020: Facts and Myths infographic from Link-Assistant tries to break through some of the misinformation that’s out there.

It seems a little while ago that Google hinted at having 200+ ranking factors. Though in fact, it happened in the year of 2009, and we are heading to 2020 now.

Google has drastically evolved over the past ten years. Today, neural matching — an AI-based method — processes about 30% of all searches, and Google can recognize concepts behind keywords. They have introduced RankBrain, mobile-first indexing, and HTTPS. As we need to adapt to changes and find ways to get atop of SERPs, the topic of ranking factors remains as fresh as ever.

So let's have a look at what ranking factors to consider in 2020, and what ranking myths to leave behind.

I have mixed feelings about this infographics design:

Good:

  • It’s a concise summary of very complex information that’s laid out in the more detailed, full article.

  • The infographic is a handy reference sheet and great for use in social media as promotion for the article.

  • Clean arrangement that’s easy to read from top-to-bottom

Bad:

  • Almost all text.

  • Not that there’s much data that could have been visualized with charts, but some visual design elements would have made the infographic easier to read and more enticing to readers.

  • Text URL to the article! When the infographic gets shared, how are readers supposed to find the article when it’s not linked??? Put it in the footer on the infographic!

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