I was interviewed earlier this month by Darshan Mehta on the Getting to Aha! podcast. You can hear the entire interview on the podcast player of your choice: Apple Podcasts, Spotify, PlayerFM, Stitcher, Amazon Music, and bCast.

In this episode of Getting to Aha!, Darshan Mehta is joined by Randy Krum, Founder & Chief Designer at InfoNewt. They discuss Randy’s aha! journey, his career, the design process for clients’ data insights, simple marketing strategies and psychology, presentation of data, and much more.

KEY TAKEAWAYS

👉 Visualize your data because visual information is not only easier and faster to understand, but it's more memorable.

👉 “Go beyond (software) defaults.”

👉 “Focus on one thing that you're trying to communicate, don't try and throw everything into one chart.”

👉 “Try to minimize the text as much as possible and make as much of that communication visual as you can so that they're paying attention to you…”

👉 Make your visuals relevant to the data/message you're trying to pass across and make them memorable for the audience.

👉 “Data visualization design is not about making your charts pretty. It's really about communicating the data.”

👉 Help clients figure out the insights they want to communicate and access the thought processes behind them by walking them through a design process.