Randy Krum
President of InfoNewt.
Data Visualization and Infographic Design

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Facebook's Maze of Privacy Settings Infographic

The NY Times just published this infographic tree that shows how complex the privacy settings on Facebook have become.  I’ve got to imagine that Facebook wants the PR credit for giving their users a lot of control over these settings, but then in reality they know that they are so complicated that hardly anyone will take the time figure them out.

It’s astonishing how much of your personal information becomes public if you don’t take the time to figure all of this out.


The ever-increasing complexity of the Facebook Privacy Policy is another example of how complicated the privacy issue is.  It’s a fine line that Facebook has to walk to utilize their members traffic for advertising and respecting their privacy.  It seems to me that advertising is winning.

Found on Fast Company

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Reader Comments (3)

The granularity of privacy controls doesn't mean that advertising is winning, it just means that the Facebook product is complex. Advertising targets information whether it's public or not, and is almost irrelevant to privacy controls, though of course more public information probably does lead to slightly higher traffic.

May 13, 2010 | Unregistered CommenterEvan

nice post, i agree!
as a (temporary) solution, check out this very handy online tool to scan your facebook privacy settings with a single click

May 21, 2010 | Unregistered Commenterpyramus
Excellent infographics. Thanks a lot for sharing this article. Impressive!
March 23, 2018 | Unregistered CommenterJayaraj Chanku
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