Randy Krum
President of InfoNewt.
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How Corporate Logos Evolve

How Corporate Logos Evolve infographic

How Corporate Logos Evolve, from The Logo Company, shows us how even iconic world-wide recognized company logos change over time.

We often get asked for a logo design that can stand the test of time. Something that will last forever. I mean, we look at all these “Mega Corporates” and their logos never change. Do they? Well, actually and surprisingly, they do….a lot.

This illustration depicts some of the biggest global brands and highlights the evolution of their logos from humble beginnings to the present day. It might strike you how some of the designs started out looking like their biggest rivals and others appear to of hardly changed at all. Timeless is certainly not the overriding characteristic of most of these early creations.

This is a perfect use of an informative infographic that ties directly into a company’s business, and makes for a great content tool for marketing.  The big challenge in the coming years will be the relevance of infographics to the sites that publish them, and this is the right way to do it.  Informative, entertaining infographic that is directly relevant to the hosting website without specifically being an advertisement for their business.

They should have included a copyright (or Creative Commons) license and the direct URL to the infographic blog post in the footer of the design.  That way the information travels with the infographic as it is shared and posted across different sites.

Found on Best Infographics

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Reader Comments (11)

Xerox has one of the years listed as 20004...
April 10, 2013 | Unregistered CommenterMichael
Yeah, I noticed that to. And right after that BMW's time line goes from, "1936, 1970, 1954" . . .
April 11, 2013 | Unregistered CommenterBeth
The 1970 BMW logo isn't the corporate logo, but a logo used by BMW Motorsport division.
April 11, 2013 | Unregistered CommenterAllan
This is quite an interesting post about how these logos of some of the top companies got moderated over the years and finally they have pretty nice and impressive logo designs.
April 12, 2013 | Unregistered CommenterCheap Logos Design
Along with the aforementioned errors, Canon also goes 1934, 1953, 1935
April 14, 2013 | Unregistered CommenterBill
This infographic cannot be trusted, it's unreliable with no sources and some information is not correct.
For instance the VW logo presented as the one from 1909 is actually from around 1937 as there was no VW brand in 1909. If the author of this poor infographic meant VW group this could be treated as true, in some weird way, as the Audi brand, member of VW group was founded in 1909. However no such information is given.

This is misleading and should not be even posted on this blog, just check how many articles have been posted with same content in the past.. This is just a poor re-edit, by someone who can't even do paths in Illustrator properly. Joke! Guys at coolinfographic should be a bit better at filtering stuff out..
April 15, 2013 | Unregistered Commenterbzx
phenomenal number of typos ruins this.
April 19, 2013 | Unregistered Commenterpickypicky
IBM's been here sience 1888!
April 20, 2013 | Unregistered CommenterLogan Nelson
This is a perfect use of an informative info graphic that ties directly into a company’s business, and makes for a great content tool for marketing.This is a wonderful and awesome information site .
Thank you for giving information...
July 13, 2016 | Unregistered CommenterMohit
My Friend Recommended This Blog And He Was Totally Right Keep Up The Fantastic Work!
July 20, 2018 | Unregistered CommenterAutoCad Help
Hi Buddy, Your Blog' S Design Is Simple And Clean And I Like It. Your Blog Posts About Online Writing Help Are Superb. Please Keep Them Coming. Greets!
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