Randy Krum
President of InfoNewt.
Data Visualization and Infographic Design

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40 Brand Logos with Hidden Messages

40 Brand Logos with Hidden Messages infographic

Some of the best known logos hide the best kept secrets. 40 Brand Logos with Hidden Messages infographic designed by Oomph! reveals some of those secrets. How many did you already know?

You probably already know the story behind the famous FedEx logo and its clever use of negative space. (If you don’t, read this.) But of course, it’s hardly the only logo with a “hidden message.”

British plastic card maker Oomph has collected 40 such logos—check them out below. Amazon, Unilever and the Tour de France are particularly cool. How many of these sneaky messages would you have spotted without the help?

You can’t cover this topic without the visuals, and that’s why this infographic is so effective. It shows you the logos with clear explanations of the stories behind them.

The footer should include the uRL to the infographic landing page, so readers can find the original, full-size version when they find this design on other sites across the Internet.

Found on: http://www.adweek.com and http://www.thedrum.com

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Reader Comments (3)

Nice! NBC: I don't think so. Proud yes, but the origin of the logo is that NBC was the first to broadcast in color. Coke: Well, the name comes from the fact that the produce used to contain cocaine, so I would take it from there. Not included: PBS, which has an interesting story.
December 9, 2014 | Unregistered CommenterAnthony Birch
A long time Milwaukee Brewers fan the logo is actually one of the only 3 symbol logos in MLB. There is the glove and the M and B as you point out, but if you look carefully the logo is also a top down view of a fist holding a mug of beer. This signifies the "brewers" portion. The "m" forms the fist and the ball is the beer.

Amazing design.
December 27, 2014 | Unregistered CommenterBart B
re BMW, the blue and white checkerboard are the colors and pattern of Bavaria, the "B" in BMW
January 16, 2015 | Unregistered CommenterShawn M
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