Rule #5: Avoid branding by committee or focus group.  This is true for most design projects.  It doesn’t matter if the project is a logo, and advertisement, a product or an infographic.  The number of people may be off though.  I find a small number of people can create a fantastic design, but it goes downhill quickly beyond that.

From 7 steps to create a killer brand, by Jim Price, posted on StockLogos.com

It’s good to be inclusive and seek opinions and ideas. But if you form a committee and put everything to a vote, you’re likely to end up with a least-common-denominator brand that’s bland, uninspired, and may look more like a hybrid camel-elephant than the thoroughbred you’d hoped for.

Found on the Brands of the World Facebook feed.