Randy Krum    Designer | Author | Instructor | Speaker

Randy Krum

Designer | Author | Instructor | Speaker


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Don't Design by Committee!

Don't Design by Committee!

Don't Design by Committee! graph

Rule #5: Avoid branding by committee or focus group.  This is true for most design projects.  It doesn’t matter if the project is a logo, and advertisement, a product or an infographic.  The number of people may be off though.  I find a small number of people can create a fantastic design, but it goes downhill quickly beyond that.

From 7 steps to create a killer brand, by Jim Price, posted on StockLogos.com

It’s good to be inclusive and seek opinions and ideas. But if you form a committee and put everything to a vote, you’re likely to end up with a least-common-denominator brand that’s bland, uninspired, and may look more like a hybrid camel-elephant than the thoroughbred you’d hoped for.

Found on the Brands of the World Facebook feed.

Design Client Engagement Poster

Design Client Engagement Poster

How Big Are The Biggest Waves Ever Surfed?

How Big Are The Biggest Waves Ever Surfed?