Apple's Tipping Point: Macs For The Masses

Dec 4

Dec 4 Apple's Tipping Point: Macs For The Masses

Apple's Tipping Point: Macs For The Masses infographic

From Paul Nixon on nixlog.com. In 2005, Apple finally released products from both the Mac line and the iPod line that reached the masses. This created the Tipping Point Effect that has rocketed Apple products and stock in the last two years. Rock on!

The Sweet Spot. Until January 2005, Apple had no iPod or PC products that served the mass market. With the launch of iPod Shuffle and Mac mini they have finally converged two product paths with the mass market in mind. This will not only drive more iPod sales (via the Shuffle), but also fulfill the promised "halo" effect of the iPod products as PC users jump to the Mac mini.

Thanks to Karen for the submission

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Randy Krum

Randy Krum is an infographics and data visualization designer, author of the book, “Cool Infographics: Effective Communication with Data Visualization and Design,” and instructor of Infographics and Data Visualization Design at Southern Methodist University's Continuing and Professional Education program (CAPE). Randy also runs the popular website, Coolinfographics.com. Started in 2007, the site has grown into one of the most influential infographic sites online, handling up to 50,000 unique visitors a day. He is the Founder and President of InfoNewt, his design company that designs infographics and visualizations for clients used for both online marketing and internal communications. Randy speaks at conferences, universities, corporate events, and government agencies about infographic design, data visualization methods, visual content marketing, and the effective use of visual information. Learn more at RandyKrum.com

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