Randy Krum    Designer | Author | Instructor | Speaker

Randy Krum

Designer | Author | Instructor | Speaker


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FREE Sample Chapter

Consumer Product Jungle

Consumer Product Jungle

Consumer Product Jungle

unaesthetic.net has posted this fantastic high-res image of a grocery store. This is the nightmare of working in consumer products (like I do). The challenge is getting your product to stand out in this jungle and getting the consumers' attention.

This is a different type of infographic. There are no numbers or values, but you still get the message. Consumer products is a hard business.

This is now hanging on the wall in my office. A constant reminder of all the noise that our products must get through to reach a consumer.

Hans Rosling @ TED 2006

Hans Rosling @ TED 2006

Death and Taxes 2008

Death and Taxes 2008