Randy KrumDesigner | Author | Instructor | Speaker

Randy Krum

Designer | Author | Instructor | Speaker


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The Definitive Cocktails Poster

The Definitive Cocktails Poster

The Constitution of Classic Cocktails is a cool new poster from Pop Chart Lab.  Available in print for $36, this is a 27”x39” poster.

This definitive guide to classic cocktails breaks down 68 drinks into their constituent parts. Follow the lines to see where spirits, mixers, and garnishes intersect to form delightful concoctions. This massive movie poster-sized print contains over 40 types of alcohol (from distilled spirits to bitters), mixers from raspberry syrup to egg white, and garnishes from the classic olive to a salted rim. This obsessively detailed chart also includes the ratios for each drink, as well as the proper serving glass, making it as functional as it is beautiful. Over a year in the making, this is Pop Chart Lab’s most elaborate chart ever.

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I love the circular design, with radial connections between the different alcohol types in the center and the mixed drinks around the perimeter.  I find it easier to start in the center, and figure out which drinks you can make with that alcohol.  They show the different shapes of glassware for cocktails across the bottom, and use those icons to show which glass should be used with each drink.

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Pop Chart Lab also posted a fabulous, behind-the-scenes article on FastCoDesign about the process they went through during the design development.  Check out The Only Chart You Need To Mix A Proper Cocktail to see the early concepts and the different stages the design went through.

Found on Chart Porn.

What's In Your Trash?

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Client Infographic: Hotels.com Romance Survey

Client Infographic: Hotels.com Romance Survey