Randy Krum    Designer | Author | Instructor | Speaker

Randy Krum

Designer | Author | Instructor | Speaker


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Australian Tourism Infographic

Who doesn’t dream about going to the land down under? So if your curious about who is coming or going in Australia, planning a mini-vacation, or perhaps a permanent vacation, the Australian Tourism infographic from WeWish has the information for you!

The only thing we like more than being on holiday is planning a holiday! Find out where everyone is heading this year. This infographic shows people moving in and out of Australia. It also shows the top destinations to visit when down under.

I love how clean this design is!  The information in sequence from top-to-bottom tells a good story about tourism in Australia.  However, a couple of the data visualizations are a bit hard to understand:

  • In section 1, the percentage share of global arrivals is the red circle for each country, and theoretically these are all portions of a whole 100%.  It’s very hard for the viewer to compare the sizes of the circles between countries.  The nested circles visualization style shown for each country is a visualization really intended to compare those particular circles among themselves.
  • In section 3, the green arcs visualize the percentage change from 2009 to 2010, but an arc visualization is intended to show a portion of 100% like a pie chart.  None of these specific values exceeded 100%, but that type of data could have and the visualization would have broken down because it’s not appropriate for this type of data.  You could have a 200% increase from the prior year.

A couple things missing from the bottom of the design.  The URL to the original infographic posting, and a copyright statement.

Thanks to Stefan for sending in the link!

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