What Works in Rich Media Mobile Advertising?
Celtra Inc, the industry leader for rich media advertising and analytics across mobile devices, has today unveiled a new infographic that highlights front-line advertising industry trends from the company’s first quarterly Mobile Rich Media Monitor Report.
The data behind the infographic indicates that a well designed rich media experience that uses a store locator, games or social media has a direct and positive impact on consumer engagement and return on investment. In fact, rich media mobile advertisements drive double-digit engagement rates (12.8 percent on average) across all devices types, platforms and ad placements.
Celtra’s infographic hones in on several key metrics including engagement rate, expand rate and click-through rate. The data also provides an in-depth look at ad feature performance for mobile rich media campaigns.
This design is the first in a quarterly series planned by Celtra to be released with their quarterly Rich Media Monitor Report. Each one will highlight a different insight from the information that Celtra publishes in the report.
It’s a clear design that walks the reader through the data and the conclusions step-by-step. There’s a lot of data included, but the data visualizations are easy to understand.
Thanks to Caitlin for sending in the link!