What Guests Want...at Hotels
Hotels.com has released the 2013 version of their Global Hotel Amenities Survey, summarized in the infographic What Guests Want. Part of an ongoing series from Hotels.com on their press site, the infographic takes a fun look at what hotel-stayers value most. Apparently everyone wants free WiFi!
You just checked into your favorite hotel and are ready to enjoy all it has to offer. What kind of amenities inspire you? We surveyed travelers from all over the world to see what perks they valued most when spending a night away from home.
The infographic is an additional content piece to the release of the complete survey, Global Travelers Want To Stay Connected And Comfy. The Hotels.com press site is primarily targeted at an audience of hotel industry executives and the news media, and they maintain a dedicated infographics page. The addition of the infographic to the press release helps to make the often dry survey data more engaging, and additional press releases were also published to highlight some of the hidden gems in the data: Danish Hotel Guests Most Honest; Americans Come In 23rd Place
Designed by Jeremy Yingling with InfoNewt, the infographic is essentially an executive summary of the much larger survey report that Hotels.com publishes each year.
I’ve posted a short, behind-the-scenes Q&A with Hotels.com about their experiences using infographics on the InfoNewt blog.