Color, Value, and Evolution of Logos
Do you know how colors influence your buying decisions? Why the charging bulls in the Red Bull logo are red? Or why McDonald’s double arches are yellow? It’s because the emotional power of logos is closely tied to specific colors.
It turns out, our emotions are results of the precise science of effective logo design. In fact, psychologists proved that famous logos are so wired into our brains, that at the age of 2 kids can already link a product with its logo in 67% of cases. You can find even more interesting facts about logos in our latest
The meaning behind logo colors is always a popular infographic topic, and you can see some prior posts here. This design goes a bit further by also looking at brand values, the cost to design some of the more famous logos and how some logos have evolved over the years.
Some portions of the design are too visually busy, and hard for the reader to follow. Too many different fonts makes the information hard to read, and too much text detracts from the appeal of the visuals. However, showing the actual logo images is key to sharing this information, and they do a good job of including relevant examples.
I really like that they added a few “Tweetable Facts and Figures” on the landing page below the infographic to help encourage readers to share the infographic. They even have convenient “Tweet This” links that will fill in the Twitter post with the text for the user.
Thanks to Alex for sending in the link!