Randy Krum    Designer | Author | Instructor | Speaker

Randy Krum

Designer | Author | Instructor | Speaker


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Why are Superior's Cotton Threads 'Superior'?

Why are Superior's Cotton Threads 'Superior'?

Why are Superior's Cotton Threads 'Superior'? infographic

An infographic with information about Superior’s cotton from Egypt, Why are Superior’s Cotton Threads ‘Superior’? created by Superior Threads. This infographic focuses on comparing Egypt’s cotton to other cotton growing countries.

We created an infographic which explains why Egyptian-grown Cotton is so fantastic. Our Cotton threads are truly made from Cotton plants which are grown and harvested in Egypt.

Egyptian-grown extra-long staple Cotton

We put a lot of emphasis on ‘Egyptian-grown extra-long staple’ as a description for our Cotton threads. This is because the highest quality cotton available is Egyptian-grown extra-long staple Cotton when it comes to the textile/thread industry. ‘Extra-long staple’ means less lint and stronger thread. Egypt has the perfect growing conditions for Cotton and the result is a naturally strong and beautiful fiber.

The infographic gets straight to the point with answering its question about what makes Superior’s cotton so great. You can see in the text blurb above that Superior’s cotton comes from Egypt; however, it is not stated anywhere in the infographic.  So that information is lost when people share the infographic by itself.  Infographics take on a life of their own online, and all of your information needs to be included in that image file.

This is a great example for product companies.  Every product has a story about what consumer need it fills, or how it compares to the competition.  Companies should be using more infographic to help tell those stories to their potential customers. 

Thanks to Betsy for sending in the link!

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