Visual Customer Service in the Social Age
The Visual Customer Service in the Social Age infographic created by Gryffin for TollFreeForwarding.com, describes the different social media platforms and how they could be to supplement customer service information to customers.
I’m sure you know that visual content on social media can massively improve engagement. But just how important is it?
On the web, it’s estimated that 55 percent of all traffic will be video by 2016, and mobile video traffic will increase by 1800 percent. YouTube, Instagram and Vine are currently the best platforms to maximise video engagement, so are you utilising them to their full potential in your marketing campaigns?
I like that this design takes some of the great things we know about visual information and applies it to a specific company function. This is one way the companies can leverage the power of visual information with their customers.
It’s interesting that I couldn’t find the original infographic on either Gryffin or TollFreeForwarding.com sites. There’s no blog post or infographic landing page on either one.
Again, we see the folk research statistic that “the brain processes visual information 60,000 times faster than text.” This data point is quoted so often that people believe it’s true, but no one can find the research to back it up. As far as anyone can tel, it was quoted in some marketing information from 3M in the 1980’s to support sales of transparency sheets used on overhead projects. If you’re interest, I suggest reading these posts from Alan Levine and Darren Kuropatwa.