Randy Krum    Designer | Author | Instructor | Speaker

Randy Krum

Designer | Author | Instructor | Speaker


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The Social Brand Value of the World's Leading Brands

The Social Brand Value of the World's Leading Brands

The Social Brand Value of the World’s Leading Brands infographic from Sociagility.

In November 2011, we looked at the social brand value of 50 of the world’s leading brands, creating a revised top 50 ranking according to their social media performance, as measured by our PRINT Index™ KPI.

The PRINT system compares brands on five key dimensions or ‘attributes’ of social media performance – popularity, receptiveness, interaction, network reach and trust – across multiple platforms. The Sociagility Top 50 report analyses the social brand value of the world’s leading brands and the competitive influences that determine their social media performance. Here’s a visual representation of just some of the report highlights.

I really like both the topic, and the design of this infographic.  The colors are bright, and appealing.  In the Top 20 Brand Leaders, I suggest that using the actual brand logos would have made the bar chart easier to understand.  It’s interesting that beyond the first section, the actual values aren’t shown along with the visualizations. I really like the circles comparison of the three attributes of each brand.

Also, “Legends are Evil”.  The color coding by market is at least a secondary level of data, but the legend still makes the reader work harder by looking back-and-forth to understand the meaning behind the colors.  It’s even harder as you move down the infographic, because the color coding continues, but the legend is way up near the top.  You could put icons or the text into the color bars themselves, and the reader would figure out the color coding scheme. 

At the bottom, a copyright and the URL of the original infographic would make it easier for readers to find the original posting.  Some credit to the designer would be nice as well.

Found on DR4WARD.

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