How Brands Are Using Instagram Stories
Just last year, brands faced a big issue on Instagram: sharing external links with followers. Can you recall posting about a new blog post on your account and having to direct followers to your bio to click the link? No one cared to take the time to go to your account and check out the content. This wasn’t a convincing nor effective method and the low rate of user responsiveness made this a big loss of interest for marketers.
Although just a few months after the birth of Instagram Stories, came their golden solution to every marketers’ problem.
Instagram introduced a “swipe up” feature, allowing brands to link a URL to their story, creating a “see more” option below the post. Then if users wished to see further content, it was only a swipe away, thus creating greater user compliance. The linking component is only available for verified accounts. For the marketers who can use it, it’s a dream.
We were already aware of the popularity surrounding Instagram Stories, but we wanted to see how brands are utilizing this newer feature. We decided to follow 149 top brands in 8 industries – including Amazon, Adidas, JetBlue, and Coca-Cola – to see what do they share on their stories and where they guide their followers to.
Read more at Klear.com
I like the data, and the clear sequence of sections. The thin doughnut chart is really hard to read and connect the colors to the legend. The stacked bar chart at the end is very busy and hard to read as well.
Found on Marketingprofs.com