How Do You Know When It's Time to Rebrand?
When companies change their logos, it can sometimes be confusing to consumers on why. The old one looked just fine. But there are good reasons to change a brand or logo. How Do You Know When It's Time to Rebrand infographic explains six different reasons why a company would decide to change.
It’s a fact of life that sometimes things have to change. Logos and brands, just like people, also need makeovers. Some logos change after many years, while others change every 10 years or even less.
While some of the most common reasons for rebranding are mergers and acquisitions, other developments such as a change in staff, a new company vision or the need to repair a damaged image also play a role. We will look at all the signs that scream “time to rebrand!” and include recognizable examples for each.
By the end, you should be able to analyze your own situation to see if it is indeed time to consider a rebranding strategy.
I really like this use of an infographic to summarize the highlights of a longer article. Each of the seven different rebranding reasons are shown in the infographic with a visual example and short explanation, but the article on the infographic landing page goes into much more detail. This keep the infographic clean and quick to read.
More information can be found at Visme.co.
Thanks to Payman for sending in the link!